Experiential Events & Marketing
Event Production & Logistics: Assisted with pre-event setup, on-site coordination, and post-event breakdown across holiday activations, ensuring smooth operations and on-time execution.
Photo Booth Experience: Operated and styled interactive photo booth setups for guest engagement and branded content capture at client events and weddings.
Design & Styling: Contributed to event aesthetics and visual storytelling, supporting table and venue styling, and holiday-themed installations tailored to each brand and venue.
Client & Venue Collaborations: Provided event support for top-tier venues including the Tampa Museum of Art, Hotel Haya, Westshore Diamond, and Fleming’s Prime Steakhouse during the holiday season.
Role
On site production design & styling
Company
Posy Exchange, RSBP Events & Aspen XTrees
Year
2024
Video: @motionminds
Event: Westshore Diamond ‘Diamond After Dark’ Party
Role
Co-founder & Experiential Marketing & Events Lead
Company
Suburb Pop
Year
2017-2022
Event Production: Conceptualized, budgeted, and executed over 12 large-scale events including wellness conferences, expo halls, live music showcases, art galleries, fashion shows, and vendor markets.
Partnership Development: Secured and managed partnerships with Aloft Hotels, creative studios, and luxury residential spaces to host unique, on-brand experiences.
Marketplace Curation: Organically sourced vendors, artisans, and culinary partners to build vibrant B2B marketplaces for direct B2C engagement and community growth.
Talent & Programming: Negotiated speaker and influencer contracts, oversaw panel discussions, and developed programming aligned with wellness, beauty, entrepreneurship, and lifestyle.
Logistics & Operations: Managed event logistics—including permitting, vendor zoning, insurance, contracts, and technical teams for sound, video, staging, and ticket registration to ensure seamless execution.
Marketing & Media Relations: Led digital (earned & paid) campaigns, email marketing, website hygiene, and social coverage (pre, live, and post event). Secured media features with Tampa Bay Times and Her Campus Media, driving strong attendance and brand awareness.
Audience Engagement: Built and retained a loyal in-person and digital community of college students, creators, and small business owners, driving recurring engagement across platforms.
Guest & Media Operations: Provided on-the-ground support for attendees, VIP guests, and media personnel, ensuring smooth entry, wayfinding, and experience flow during live activations.
Stadium & Vendor Coordination: Collaborated with Raymond James Stadium staff, and NFL Super Bowl event team, and third-party vendors to prepare event spaces, troubleshoot day-of needs, and maintain safety and operational standards.
High-Traffic Event Execution: Supported private and public-facing fan experiences during Super Bowl week, helping deliver seamless, branded, and secure environments in a high-pressure, high-visibility setting.
Role
Fan Safety Manager
Company
A+ Staffing
Year
2020
Role
Event coordinator
Company
Manestream Hair & Beauty Expo
Year
2019
B2B Marketing Framework: Created targeted marketing funnels to promote VIP and professional-level ticket tiers. Developed value-driven messaging tailored to licensed cosmetologists, educators, and beauty professionals seeking continuing education and industry exposure.
Lead Generation & Campaign Execution: Built and nurtured a network of premium ticket holders through multi-channel campaigns using Constant Contact, Mailchimp, Eventbrite, and website automation tools. Implemented SEO strategies, landing pages, and paid social ads to convert interest into registrations.
Conference Day Operations: Oversaw the execution of live panels, exhibitor coordination, and the successful management of 100+ vendors and activations. Ensured seamless event flow, professional branding, and positive exhibitor experiences.
Attendee Experience: Led the development of strategic programming and physical installations that enhanced learning, networking, and product discovery during the event.
Event Logistics & Coordination: Assisted in all aspects of event execution, from setup and on-site production to breakdown, for weddings, special occasions, day conferences & workshops—ensuring timelines were met and event standards upheld.
Floral Styling & Decor: Helped design and arrange floral installations and table setups that matched the client’s vision and elevated the overall event ambiance.
Venue Experience: Provided on-site event support at top Tampa locations including Bank of America Financial Center, CAVU, Rialto Theatre, Oxford Exchange, and Armature Works.
Role
Event coordinator
Company
Royal Events & Services
Year
2017-2019
Role
Event & Marketing coordinator
Company
Nutrition Smart
Year
2017
Team Development & Sales Enablement: Created monthly promotional kits, sales training guides, and SOPs to equip staff with on-brand messaging, upsell strategies, and loyalty program engagement tools.
Product Merchandising & Launches: Executed in-store product releases and collaborated with department teams to design compelling endcaps and displays for national supplement and nutrition brands.
Buyer Collaboration & Sales Forecasting: Partnered with grocery, supplement, and vitamin buyers to analyze sales data, forecast trends, and develop targeted promotional campaigns that drove conversions and improved shelf visibility.
Cost-Effective Advertising: Negotiated print ads and cross-platform marketing with local media distributors, leading to substantial marketing cost savings while expanding brand reach.
Digital Marketing Management: Oversaw media and digital platforms including Google Ads, Google Analytics, WordPress blog content, and event registrations. Increased online engagement and visibility through consistent, SEO-friendly content and strategic ad placements.
Event Strategy & Community Engagement:
Planned and executed community events and vendor activations, leading to a 25% weekend sales increase through micro activations.
Organized grand openings and customer appreciation events, drawing over 5,000 attendees.
Collaborated with wellness authors, speakers, and influencers to host in-store talks and demos.
Food & Beverage and In-Store Experience: Managed food and beverage logistics for in-store juice bar, including vendor sourcing, menu planning, and wellness-focused activations tied to product launches.
Field Marketing: Spearheaded grassroots marketing efforts at gyms, sporting events, and wellness studios to attract new customers and reinforce brand positioning within the local health-conscious community.