Social Media

  • Full-Cycle Content Creation: Producing, editing, and publishing all social content, including Reels, podcast clips, graphics, and captions, maintaining a consistent aesthetic and voice across all channels.

    Evergreen Content Strategy: Created a system of reusable, value-driven content (e.g., guest quotes, topical tips, story snippets) that keeps content relevant and discoverable long after its original post date—maximizing reach while minimizing production burnout.

    Niche Local Engagement: Built an audience of Tampa-based entrepreneurs, creatives, and wellness professionals by leveraging local collaborations, geo-targeted hashtags, and in-person guest interviews. This has fostered a loyal, organically growing community.

    Reels & Video Editing for Brand Partnerships: In addition to podcast-related content, I’ve produced Reels for Walmart campaigns tied to their Local Marketplace activation—highlighting local vendors and helping connect national campaigns to community-focused storytelling.

    Repurposing & Multi-Platform Publishing: Each podcast episode is expanded into a full content series, repurposed for Instagram (Feed, Reels, Stories), TikTok, and email newsletters, ensuring message consistency and multi-touch audience reach.

    Insight-Driven Execution: Analyzed platform performance via Instagram Insights and audience feedback to refine voice, post timing, and format strategy in real-time.

Role
Social Media Manager

Company
The Visionary Boss & The Visionary Boss Podcast

Year
2016-

  • Strategic Content Planning: Developed monthly Instagram content calendars using approved image libraries and brand guidelines. Scheduled consistent in-feed (3x/week) and Instagram Story (4x/day) posts tailored to each brand’s voice and goals.

  • Copywriting & Messaging: Wrote branded captions and story content that aligned with each client’s positioning and promotional goals—including product launches, service spotlights, and seasonal campaigns. Maintained consistent tone and CTAs across all creative.

  • KPI-Driven Campaign Execution: Turned social media KPIs into actionable content strategies. Focused on increasing engagement, awareness, and lead generation, resulting in a 35% increase in engagement for select accounts over one quarter.

  • Executive & Stakeholder Collaboration: Led consultative meetings with corporate teams and brand executives, presenting competitive audits and customized trend reports to inform brand direction and social voice.

  • Trend Forecasting & Innovation: Delivered strategic recommendations rooted in current market trends, helping clients stay ahead in an evolving wellness and fitness landscape.

Role
Social Media Manager

Company
Julio Calderon Consulting

Year
2020-2022

Clients:

  • Social Media Management: Created and posted consistent, on-brand content across Instagram and Facebook, aligning visuals and captions with Suburb Pop’s creative, community-first identity.

    Event Marketing & Promotion:

    • Published and optimized Facebook Events for all activations.

    • Ran targeted Instagram and Facebook ad campaigns to increase event RSVPs and page engagement.

    • Scheduled and posted content leading up to each event to build excitement and visibility.

    Live Event Coverage: Provided real-time content during events, including behind-the-scenes Stories, vendor booth features, live crowd shots, and interactive content that increased same-day engagement and brand reach.

    Vendor & Talent Highlights: Created individual spotlights and features of participating vendors, musicians, and creatives before and after events—supporting their visibility and encouraging them to cross-promote the event to their audiences.

    Post-Event Recaps: Produced event recap posts and reels, capturing the energy, community vibe, and success of each activation. Recaps were used to promote future events and increase vendor retention.

    Community Engagement: Actively managed DMs, comments, and tags, and engaged with vendors, attendees, and local creators to nurture a strong digital community around the brand.

Role
Social Media Manager

Company
Suburb Pop

Year
2017-2022